Talents. On TIme | AgencyFm

Talents. On TIme

Description

As PostNord shifts its focus from being a national postal service to becoming the top parcel provider in the Nordics, it introduced the "Talents. On Time." campaign. This campaign features young talents in cycling and e-commerce and is narrated by renowned sports commentator J?rgen Leth. The campaign highlights the connection between delivering packages and fulfilling human potential, emphasizing precision, advancement, and the future generations being on schedule.

Credits

[{"role"

"Advertising Agency", "creatorName": "Drum Cph", "firstName": "Drum", "lastName": "Cph"}, {"role": "Production Company", "creatorName": "PlotWorks", "firstName": "PlotWorks", "lastName": ""}, {"role": "Creative Director", "creatorName": "Sebastian Hartbøl", "firstName": "Sebastian", "lastName": "Hartbøl"}, {"role": "Producer", "creatorName": "Astrid Bendixen", "firstName": "Astrid", "lastName": "Bendixen"}, {"role": "Managing Director", "creatorName": "Claus Andersen", "firstName": "Claus", "lastName": "Andersen"}, {"role": "Shooting Director", "creatorName": "Julius Mydtskov", "firstName": "Julius", "lastName": "Mydtskov"}, {"role": "Production Coordinator", "creatorName": "Laura Stejner Bie", "firstName": "Laura", "lastName": "Stejner Bie"}, {"role": "Ex. Producer", "creatorName": "Tim Resdal", "firstName": "Tim", "lastName": "Resdal"}, {"role": "Client", "creatorName": "Postnord", "firstName": "Postnord", {"role": "Head of Marketing", "creatorName": "Mette Ringsted Andersen", "firstName": "Mette", "lastName": "Ringsted Andersen"}, {"role": "Marketing Coordinator", "creatorName": "Mette Randbøll Korup", "lastName": "Randbøll Korup"}, {"role": "Narrator", "creatorName": "Jørgen Leth", "firstName": "Jørgen", "lastName": "Leth"}]

Campaign Proposition

Strengthens brand positioning through emotional connection and product benefits, driving consumer preference and loyalty.

Creative Device

Emotional Story

Competitive Planks

Leading competitors emphasize product features and rational benefits, while emerging brands focus on emotional connection and cultural relevance to differentiate.