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Updated through automation endpoint for Krust portfolio

Food & Drink

Serge, Sarah, Mario, Marc 22 July Test Updated

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Serge, Sarah, Mario, Marc 22 July Test Updated

Description

Updated from API curl - Krust campaign test 22 July Updated

Credits

{'client'

'Krust', 'Agency': '32 Mars', 'Creative Director': 'Simon Veilleux', 'Art Director': 'Élise Pelchat', 'Copywriters': 'Guillaume Genest, Simon Allard, Simon Veilleux', 'Production House': 'Nova Film', 'Director': 'Francois Lallier', 'Producer': 'Simon Corriveau'}

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Campaign Proposition

La campagne « Serge, Sarah, Mario, Marc » pour la marque Krust, lancée au Canada en 2013, se positionne clairement comme une proposition alternative à la pizza traditionnelle. Par le biais d'un récit où quatre personnages incarnent différentes approches ou préférences, la campagne souligne une volonté de différenciation : Krust ne se présente pas simplement comme une pizza ordinaire, mais comme une expérience culinaire créative et authentique. La promesse centrale repose sur l'idée d'une pizza artisanale, pensée et réalisée avec originalité, offrant ainsi une valeur ajoutée aux consommateurs à la recherche d'une alternative qualitative sur un marché saturé.

Creative Device

FORMAT#10 ASSOCIATED USER IMAGERY — Shows a user profile the target audience can relate to or aspire to. This campaign, titled 'Serge, Sarah, Mario, Marc', centers around four distinct individuals, clearly naming each spot after a person, which suggests a focus on relatable user vignettes or customer profiles. The key narrative cue is the individualized character approach—likely each short film presents a unique customer's perspective or reaction to Krust pizza.

Competitive Planks

McCain Foods, Maple Leaf Foods, Old El Paso, Dare Foods, Saputo, Neilson Dairy, Nestlé Canada, Danone Canada, PepsiCo Canada, Kraft Heinz Canada

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