Buff My Chair

DORFLEX MAX, a 100% Brazilian brand owned by Opella, Sanofi's Consumer Healthcare business unit, understands the struggles that gamers face, especially when it comes to not having the ideal setup. The brand has launched the "Buff My Chair" project to help three Brazilian gamers upgrade their makeshift gaming chairs into fully-equipped gaming chairs. In collaboration with DRUID Creative Gaming and paiN Gaming esports organization, DORFLEX MAX partnered with Shibuya Garage to customize the chairs of these gamers who had been using improvised setups. The goal of the project is to enhance the comfort and functionality of the chairs, providing relief from pain and discomfort during long gaming sessions. The web series documenting the transformation showcases the journey of each gamer as they see